Killing Sacred Cows Blog

“Over the years, an investor’s financial objectives and tolerance for risk may change. An investor with a longer time horizon may be willing to take more risk for potentially greater reward than one with a shorter time horizon…Generally, the riskier the investment, the greater its possible reward.”

-Taken from a marketing piece of a leading financial institution

How can you increase your investment returns? Is it by increasing your risk, as so many financial professionals and institutions teach?

To say that to increase your returns you must increase your risk is like saying that if you want to increase your chance of winning you must increase your chance of losing. It makes no logical sense.

Peter Drucker, widely known as the "father of modern management," shares a story in his book Innovation and Entrepreneurship that drives the point home. He writes:

"A year or two ago I attended a university symposium on entrepreneurship at which a number of psychologists spoke. Although their papers disagreed on everything else, they all talked of an 'entrepreneurial personality,' which was characterized by a 'propensity for risk-taking.'

"A well-known and successful innovator and entrepreneur...was then asked to comment. He said: 'I find myself baffled by your papers. I think I know as many successful innovators and entrepreneurs as anyone, beginning with myself. I have never come across an ‘entrepreneurial personality.’ The successful ones I know all have, however, one thing—and only one thing—in common: they are not ‘risk-takers.’ They try to define the risks they have to take and to minimize them as much as possible. Otherwise none of us could have succeeded.'"

Drucker continues, "This jibes with my own experience. I, too, know a good many successful innovators and entrepreneurs. Not one of them has a 'propensity for risk-taking.'

"Of course innovation is risky. But so is stepping into the car to drive to the supermarket for a loaf of bread. All economic activity is by definition 'high-risk.' And defending yesterday—that is, not innovating—is far more risky than making tomorrow. The innovators I know are successful to the extent to which they define risks and confine them…Successful innovators are conservative. They have to be. They are not 'risk-focused'; they are 'opportunity-focused.'” [emphases added]

Never accept the propaganda that you must be willing to stomach high risks in order to achieve high returns. The truth is exactly opposite—the better you can mitigate your risks, the higher will be your investment returns. There is, in fact, a direct relationship between risk and reward, but that relationship is what financial institutions practice themselves, not what they want the public to believe.