Killing Sacred Cows Blog

After doing my "Fire Your Financial Adviser" workshop and our Producer Power Hour podcast, I wanted to address a topic that I feel is grossly misunderstood.  When I was a traditional financial adviser, I would rattle off some assumed 2000 Bureau of Labor Statistics that came out with a longitudinal report that studied where 25 yr olds in 1960 were in 2000.  It showed 29% of 65 year olds deceased, 66% totally dependent on others or still working, 4% financially independent, and 1% wealthy.  I have never seen any government source confirm these numbers, but I have seen many financial institutions and network marketing companies quote it.  In fact, in my presentation, I would have a tagline that said "People don't plan to fail, they only fail to plan."  This was what I used to convince others to take action and do business with me.  However, even if those numbers were accurate, hadn't more than 5% of Americans implemented some sort of retirement products during their life, like 401(k) and IRA's, some with financial advisers?  Weren't many of these "Prime lifers" born in 1935 strict savers because of the influence of the Great Depression?

 

The Tragic Truth

The reality is much worse.  According to the National Centre for Health Statistics, a 25-year old only has a 16% chance of death before age 65, not 29%.  Of the surviving, the 2000 Bureau of Labor Statistics says that 24.4% of 65-69 year olds were still working and 66% of them depend on Social Security to provide at least 50% of  their income (22% are totally dependent).  The median household income for those 65 and older was only $33,802 in 2002.  In addition, the 2000 U.S. Census said that this aging population had a net worth of $108,885.  However, $85,516 was home equity leaving a measly $23,369 for retirement.  If you read my blog on hidden 401(k) fees (August 8^th), you would also notice that the average balance in a 401(k) for 65 year olds is only about $60,000.  Could you live like that for one year?  Two years?  Ten years?  How about 25 more years? 

 

The Cause

There are many factors contributing to this, but let's address some of the most overlooked. First, most financial planners will quote some "average" return in the markets that someone can likely count on for the long haul.  However, the "actual" return often is different.  See diagram below.

 

This is a pretty drastic example, but it proves the point that the number an adviser or planner puts in the calculator will never match up to reality.  From 1965 to 2004, the S&P 500's (stock market) performance was an 11.74% "average" rate of return but the "actual" return was 10.4% per year.  You may think that 1.34% makes little difference; however, after 40 years, your money is less by about 38%!  This doesn't even include fees that they never factor into your rate of return.  If your fees totaled about 1.25% per year, you would see that number cut by another 36%!  This would mean that you would actually only have about 39% compared to what a financial calculator would tell you based on the average rate of return!  Therefore, in this S&P 500 example, if you were expecting $1 million when you retire, even if it performs how it is supposed to, you would only have about $390,000.  Would you be disappointed?  How would that affect the income you were hoping for?  What if you had to pay taxes on that disappointing figure as well?  How much would $390,000 really be worth in 40 years given the actual inflation rates, including health care, as well as keeping up with certain technological changes and so forth?  To see what other factors do to your money, and to watch how a positive ACTUAL rate of return of 12% could become a negative return in reality, check this out!

 

The Solution

It's simple.  Get further educated on leveraging the assets you have.  One cannot expect to get different results by believing the same things about investing as everyone else.  Misunderstood concepts, like some that were previously mentioned, are contributing to the dilemmas and drain on Social Security.  To hear more on this subject, check out this blog on FireYourFinancialAdviser.com.    

By Chris Miles

One of my clients recently asked me a question regarding whether or not someone needed passive income to truly be financially free. I believe that many of those striving for financial excellence have asked this same question and debated it.

In response to this question, I would ask "What is passive income to you?" How you define passive income will determine whether or not it can really exist and sustain itself.

Passive = No Direct Value Creation

Many believe passive income to be earning income on investments without having to do anything to earn it. Or, in other words, provide little or no value to receive a lot of value. However, if one owns a rental property and gets paid rent, is that really "passive?" Did you really do nothing for it? If you do nothing, will the income last?

Consider having a business as another example. If you provide tremendous value in a business for months, or even years, so that you create conditions to make money while you sleep, was that a passive event, or were you active in creating it? Do you still have to maintain it?

Do you think Garrett Gunderson put minimal time or value into Killing Sacred Cows to help it sell? If he decided to put little effort and time into it by cutting corners and using no research, what kind of "passive" income do you think he would receive from book sales?

On the other hand, if passive income means working smarter and leveraging your abilities, passions, and talents (Soul Purpose), and others' as well, could that kind of income continue for a longer period of time?

The Law of the Harvest

We violate the Law of the Harvest (sowing and reaping) when we believe that we somehow can reap where we have not sown. If one ever feels that they are getting paid to provide little to no value, that income will not likely last. As a result, it becomes a state of bondage due to uncertainty of the returns rather than financial freedom.

When I have had income streams in the past where I was not certain why I was receiving so much income for providing little or no value, the passive income never lasted longer than a few years. The only income streams I have been able to count on are the ones where I have significant control and contribution.

Some may consider maintaining control and applying one's human life value bondage, but is it really? Who is paid more -- one who provides value for others in a way that few can or one that gets paid doing virtually nothing and has a difficult time understanding why they get paid so handsomely?

With regards to passive income creating freedom, did our Founding Fathers say, "Once we are ‘out of the rat race' then we will begin to fight for freedom?" They declared their independence when they were still subject to King George's rule.

What is Financial Freedom?

Is freedom a state of having or a state of being? Could one ever have enough money to buy freedom? Can freedom be purchased with money? Is it possible that many that have passive income could be slaves to doing investments or businesses that they do not enjoy ? If you do real estate investing only to make money, how is that different than a job? Would you call doing an investment or business only for money "freedom?" If that were the case, couldn't one work a typical full-time job and still be free?

I do not believe that living financially free can be purchased. The only ones I have met that believe this theory are the ones that have never had money. I have had times where I have felt more enslaved with more money than living paycheck to paycheck.

Granted, our minds can be put at ease if we are wise stewards with our resources. We may choose to create conditions that cause more stress and worry, such as living on more than we have means. However, the only way to have financial freedom is to live a life of based on purpose, not a life based on our pocket books.

Freedom is a state of being, not a state of your account balance.

I challenge each of us to put money in the proper perspective as a tool to be used to serve others through our soul purpose rather than money being a master that will command us when we will be free.

To hear more, listen to my podcast about this.

By Chris Miles

I have often heard many well-intentioned Americans tell me that they feel they are on track to their retirement goals merely because they have been saving a good amount in their 401(k)'s or similar qualified plans. Many believe this is their only option.

My purpose is to shed light on a critical factor that is one of the causes for dramatic disappointment to our 76 million Baby Boomers now entering retirement. This covert killer can leave one with LESS THAN HALF of the money when you retire than the financial calculators will show you. Worst of all, no one would never know why because the 401(k) providers are not required to disclose it. This lurking enemy is commonly referred to as "fees."

Hidden fees are one of the most misunderstood components of a 401(k). According to 2007 AARP survey, 83% of respondents said they did not know what fees they were charged, many of whom believed that there were no fees. The reason there is so much confusion is because the disclosure of fees are not required by law. In fact, if they are disclosed, they are often buried several pages in a document called "Statement of Additional Information." At times, it is nearly impossible to even get the information from the 401(k) providers.

According to the US Dept. of Labor, 17 different types of fees can be applied to any 401(k) plan. Many of these fees are 12b-1 fees, soft dollar fees, brokerage fees, redemption fees, shelf space fees, etc. that are sometimes combined into a single fee called a "wrap fee." The combination of these fees can be over 2% per year! This could cut someone's retirement balances by more than half of the expected balance even if they get a certain projected rate of return and make the employer match obsolete. This occurs because fees are not factored in the fund's historical performance charts that many view in the prospectus.

Some fees are so excessive that there are class action lawsuits against the 401(k) providers. One lawsuit in Washington State has a fund that charges 12.17% in fees each year!

Fees are not inherently bad but ignorance is not bliss when time is no longer on one's side. How are these fees affecting your retirement? What could happen if these fees are charged as your balance is declining? Do you realize that an annual fee as small as 1.35% can cut your end balance in half after 40 years of accumulation?

I invite you to watch this video to learn more about this critical issue.

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The following are tips that one can do to increase cash flow and identify resources more productively to be applied towards your economic well-being and/or Soul Purpose.  Remember, that one's perspective is more important than just going through the motions. The key is discipline to be productive with the money freed up rather than spending it on consumptive or destructive items. Each of these points can be utilized to recapture lost dollars, but can also be abused in a way that could lead to financial misery.

 1. Track income and expenses and eliminate expenses that are destructive to your human life value and Soul Purpose.  This could include overdraft charges, excessively eating out, monthly charges for memberships that aren't being utilized, etc.

 2. Look to getting some food items by finding deals from local "grocery gurus."  Warning - do not just buy things because they are on sale. However, if you are going to purchase certain items anyway, then see if you can capitalize on special sales. For those in Utah, the web link for weekly specials is http://www.pinchingyourpennies.com/forums/forumdisplay.php?f=62 (Yes, I do think the name of the website is very ironic considering the conversation).

 3. Increase tax exemptions.  If you receive a tax return each year, increase exemptions to receive it on a monthly basis rather than yearly. Consult with your tax accountant to know what number is optimal.

 4. Temporarily pay minimum payments on credit cards and other loans.  If you are making extra principal payments or anything beyond the minimum payments, identify that as a resource. If you do not know what else could be more productive than paying down high interest credit cards, then please put it towards your credit card payments.  If you are paying extra on your loans, be willing to question if that is the highest utility of your dollars.

 5. Consider stopping contributions to 401(k)'s and IRA's.  This may be an obvious choice considering the volatility of the markets. Most would have been better in money market accounts over the last few years, if not the last 10 years.

 6. Sell off any unutilized assets.  This may be time to clean your clutter and get rid of things that are only taking space but providing no utility in your life. Look to sell these off or donate to increase tax exemptions.

 7. Get rid of duplicate insurances.  If you have life insurance tied to certain loans, it will likely be more cost efficient to get an individual term policy. Most life insurance offered through banks or credit unions are expensive for the coverage and benefit the banks more than the client.

 8. Consolidate, refinance, or negotiate lower interest rates on loans.  Many of us can call our credit card companies and ask if they will lower the current interest rates on credit cards or other loans. Try it!  You may be surprised.

For more details and podcasts on the subject, go to the Fire Your Financial Adviser website.

10 Financial Myths To Defeat In Economic Downturns

America has been plagued by financial myths since the Great Depression. With the current recession, perhaps the threat of even another depression, it’s time to expose these financial myths. Anyone who can see and apply the truth beyond the myths will prosper, even under adverse economic factors. The following are ten financial myths—overcome these and you’ll be primed to thrive in spite of any impending recession or depression. 1. The Finite Pie Economists and popular culture teach us that all resources are scarce and limited. Therefore, if you want something for yourself, you’ll have to take it from someone else. This myth is especially prevalent in economic downturns when people experience temporary conditions of scarcity. The reality is that there’s plenty of resources to go around, and that human innovation results in unlimited ways to meet human needs. We can prosper through cooperation, rather than through win-lose competition. 2. You’re In It For the Long Haul The road to wealth is to lock up your money in retirement accounts for thirty years and build your net worth, right? Wrong. The reality is that the traditional “long-haul” approach is an extremely risky and dependent form of investing. The rich maintain more control over their assets and put their money into projects over which they have the ability to manage risk, that are collateralized or insured, and that produce cash flow. Most importantly, they know how their investment creates value for others, as opposed to throwing money into things solely to make money. 3. It’s All About the Numbers We’ve been trained by the financial industry to make decisions based on numbers on paper, as if prosperity can be reduced to and quantified by math. People often choose advisors based on which advisor shows them the best projected scenario. The reality is that wealth is more a function of doing what you love and creating value, rather than the numbers in your investment accounts. Of course, having financial resources aids in living our passions and in creating value, but to prosper you must look beyond the numbers and see your financial decisions within the context of your multi-dimensional life. Numbers must support your passion, not detract from it as so often occurs. 4. Financial Security Financial freedom is often difficult to find because people sell out to false security in the form of government and corporate benefits. The myth of financial security would have us believe that we’re entitled to a good job in a “secure” corporation with health care benefits. The reality is that this entitlement mentality is the enemy of prosperity. Your suffering during hard economic times will be directly proportionate to the degree to which you feel entitled to “security” and benefits from any person or institution. You’re entitled to the fruits of your own labor and ingenuity—nothing more or less. Don’t abdicate your responsibility to prosper to others. Take full responsibility for your money and your life and you’ll find freedom, as well as true security. 5. Money Is Power “If only our schools had more money, then American education would improve.” “If only I had more money, then I would be happy.” “Money is the root of all evil.” You’ve heard these right? It’s as if little green pieces of paper somehow have intrinsic power to erect buildings, create computers, inspire students to read, make people happy, or worse, to corrupt people. The reality is that money has no intrinsic value whatsoever. People have intrinsic value and money is nothing but a representation of stored value. The more value you provide for others, the more currency will flow into your life. Focus on serving others, rather than on money, and money will flow to you naturally. 6. High Risk = High Returns Financial institutions have genius marketing strategies to get ordinary Americans to assume their risks. They’ve convinced us to take on risk in the name of high returns—and they have the gall to label this as “investing.” The reality is that anyone who increases their risk in the hopes of getting higher returns is a gambler, not an investor. The way to increase your chance of winning is to increase your chance of winning—in other words, managing your risk is key to keeping your money and getting good returns. 7. Self-Insurance The myth is that insurance is but a necessary evil, a drain on your resources, and therefore you should spend as little on it as possible. In fact, many teach that once you’ve built enough assets you can drop insurance coverage because you’re “self-insured.” The reality is that, when understood, insurance decreases your risk and increases your productivity. Furthermore, there’s no such thing as “self-insurance”—you’re either insured or you’re not. The more assets you have the more insurance you should have. Self-insurance results in stagnant assets; full insurance coverage unlocks the productive capability of our resources. 8. Avoid Debt Like the Plague We’re taught to “avoid debt like the plague.” The problem with this advice is misconceptions regarding the definition of debt—people think that debt is any form of borrowed money. The reality is that debt is having liabilities that exceed assets. In other words, a person with a mortgage of $200,000 on a home worth $300,000 has zero debt and in fact has $100,000 of equity, which is the opposite of debt. The mortgage is a liability, but it is not debt. Why does it matter? Quite simply, when a person can learn principle-based, debt-free forms of borrowing and lending their productivity can be unleashed in unprecedented ways. For example, they can get a business loan to start a business, all without going into debt according to the correct definition. 9. A Penny Saved Is a Penny Earned While it’s important to be wise stewards of our resources and save money when appropriate, the myth is that price is the most important factor in our purchasing decisions. Furthermore, we’re taught that the road to wealth is to decrease expenses. The reality is that price is a small concern relative to value, and that by focusing on value we save more money in the long run than when price determines our decisions. When buying, don’t just ask, “How much does it cost?”, but also ask such questions as, “Is this what I really want?” “Does it do everything I need it to do?” “How long will it last?” Increasing productivity leads to far great wealth than does decreasing expenses and “penny-pinching.” 10. “I have no control over the economy.” The myth of futility leads to internal depression in the face of external, economic depressions. It makes us feel like since there’s nothing we can do to influence the economy, then we’re just doomed to suffer along with everyone else. The reality is that while national economic forces do impact you, you still have control over your prosperity. It’s a myth that the Great Depression was a time of suffering for all Americans; for many it was a time of great prosperity. James Gregory, Associate Professor of History at the University of Washington, says that, “[During the Depression] about a third of the population suffered unemployment and difficulty. About a third of the population maintained their standard of living, and another third of the population did better in the course of the 1930’s than they had done before.” The question is, which third will you be in during the current economic downturn? Will you wallow in poverty, thinking that you have little control, will you simply maintain your current standard of living, or will you seize the opportunity to prosper?

How To Influence the External Economy With Internal Decisions

Every expert in America agrees that our economy is under serious strain. We even hear speculation that the U.S. is headed for another Great Depression. The government bailout of Fannie Mae and Freddie Mac will cost taxpayers $5.3 trillion. The proposed $700 billion bailout of other notable financial firms is a Band-aid approach to a gaping-wound quandary.

So what is the long-term solution? Does the current crisis represent the end of America as we know it? What can you do to contribute to a more secure and prosperous economy? Is it possible for you to prosper in economic downturns?

The first step to identifying solutions is to accurately diagnose the problem. While the reasons are diverse, our current predicament is the product of three primary factors, on three different levels: 1) the government manipulates the economy with the money supply, creating artificial demand and warping natural market forces, 2) corporations have been guided by shortsighted greed, and 3) average Americans consume more than they produce.

Since corporate behavior and government policy represent individual action, the only long-term solution to America’s economic woes is for individuals to be the change they wish to see in the world; to focus more on their internal economy than on the external economy.

Internal v. External Economy

The external economy represents everything outside of you: GDP, the Federal Reserve, international trade, supply and demand, manufacturing, etc. Your internal economy is the sum total of the value you offer to others minus the factors that limit your production. It is your human life value—your knowledge, skills, abilities, relationships, confidence, etc. It is what happens within you that determines your material and spiritual prosperity, or lack thereof.

Our pressing crisis hasn’t happened in a vacuum; it’s the result of a steady shift in culture, based on personal, internal decisions. We can blame the government and corporations all we want, but government agents and corporate executives are common Americans like you and I, doing common things. There’s little you and I can do to influence government policy during this crisis, but there’s an infinite number of things we can do to ensure security and prosperity regardless of what happens in the external economy.

Do you want to learn and grow, or complain and wallow in the misery? If you choose the former, then it’s time to grow your internal economy. But how, exactly, is this done? Your personal economy will be strengthened and vitalized by living the following five principles:

1. Entitlement is the enemy of prosperity.

Stop waiting for someone else to solve your problems and give you economic security. Contrary to New Deal lies and cradle-to-the-grave propaganda, the only things you’re entitled to are life, liberty, private property, and the pursuit of happiness. The government owes you nothing but the protection of your unalienable rights. Corporations can give and take benefits as they please.

Your suffering during hard economic times will be directly proportionate to the degree to which you feel entitled to “security” and benefits from any person or institution. You’re entitled to the fruits of your own labor and ingenuity—nothing more or less. Don’t abdicate your responsibility to prosper to funds that you don’t understand, investments that you can’t control and that are not collateralized, and managers that you don’t know. Take full responsibility for your money and your life.

2. Produce more than you consume.

The average American—while complaining about the federal budget deficit—spends more than $1.20 for every dollar that he earns. Contrary to the crippling myth that “consumer spending drives the economy,” production drives the economy. Production—creating value for others in a way that they compensate you for it—is what gives any individual or entity the ability to consume.

You can’t control government spending. But you can control your own. Spend less than you earn. Never, ever borrow to consume. Pay off consumer debt as fast as you are able. Cut up your credit cards if that’s what it takes. Increase your production through education, better marketing, a career change, etc. Save and invest ten percent of your income. Do whatever it takes to ensure that your home economy produces more than it consumes; this is the best way to fight inflation.

3. Value creation comes before desire fulfillment.

Who has more money—you, or other people? Obviously, other people. How can you get others to give you money? By providing something to them that they value more than their money. Greed and selfishness are at the basis of so many of our current problems. The wise understand that they can only get what they want by first focusing on what other people want; they are still self-interested, but they are not selfish.

What do you have to offer that other people want? What suffering exists in the world that you have the ability to alleviate? What do other people need and how can you provide it efficiently? Dollars follow value—creating value for others is the only legitimate way to meet your own needs.

4. Integrity is worth its weight in gold.

Corporate executives are being caught in lies like flies to honey. But what about you? Are you going to unfairly take advantage of others in the name of “Everyone else is doing it?” Or will you take the road less traveled and be a person of your word, a person who others can trust in and rely upon? Does your private life reflect your core values?

When times are hard, people look for stability. Integrity provides stability of character, drawing others toward you. Integrity alone is a magnetic marketing tool and will boost your ability to influence and serve others, and therefore profit in spite of crises.

5. Find and live your Soul Purpose.

Soul Purpose is your unique set of talents, abilities, values, and passions applied productively and effectively, making tremendous impact upon the world and bringing the highest levels of joy and fulfillment to you and everyone you touch.

You were born for something wonderful. Are you doing it? Do you love to get up every morning? Are you energized by your career? Does it continually stretch you to achieve your fullest potential? Are is it time for you to choose something different?

Prosperity is much more than dollars, investment accounts, and toys; it’s the internal joy that you experience by applying your best work to pressing problems. Soul Purpose is the best long-term investment.Find what you were born to do and do it—your prosperity will increase exponentially.   


The problems we face are big—which means that there’s now more opportunity than ever to create value by alleviating suffering. Big problems require bigger solutions, and bigger solutions pay bigger dividends. The positive side of the financial meltdown is increased awareness; there is now enough pain for us to course-correct and overcome the economic myths of the last century.

The solution isn’t to elect new leaders any more than changing drivers on a broken car makes the car run better. The solution is for common Americans to reform the economy from the inside out by eliminating the entitlement mentality, producing more than we consume, creating value for others, developing impeccable integrity, and living Soul Purpose. If you don’t know what to invest in—especially during hard economic times—your best bet is to invest in yourself through education. After all, the external economy is nothing but a reflection of the aggregate of internal economies.

Garrett had a great opportunity to be on the KTLA Morning News. Watch the video.

Garrett had a unique oportunity to be on the FOX News show "Your World" with Neil Cavuto. Here is the video:

Sandwiched between the latest "Twilight" vampire book and Obama-bashing tome on Amazon.com is the No. 11 ranked "Killing Sacred Cows," financial advice by entrepreneur Gunderson.

Click Here to Read the Full Article

By Chris Miles  

This is an essay I recently wrote about independence which I feel pertains to our discussion of overcoming myths and becoming financially free.

Could independence be no more than freedom from oppression and domination? Conversely, is independence merely unobstructed freedom to do anything we desire with no fear of intentional or unintentional consequences? Absolutely not! The more freedom we expect, the more responsibility we inescapably accept.

Today, we see a pandemic paradigm governing humans to blame anyone when things go awry. Thomas Jefferson proclaimed, "Timid men prefer the calm of despotism to the tempestuous sea of liberty." Why do we shrilly scream for independence and utter whining whispers at the first sight of responsibility?

To many, independence means to be "in dependence." They fancy others slavishly sowing so they can slothfully reap. They "fight" for freedom, but ultimately, beg for bondage. They want what has never existed - freedom from consequence. Indisputable independence is the freedom to pioneer one's path and be accountable for the destination.

My challenge is to consider what areas of our life and finances are we not taking on responsibility. Are we blaming market events, investors, financial institutions, oil companies, politicians, etc for our problems rather than creating solutions? Why can we see so clearly others' errors which are somtimes trivial and are so blind to our own destructive faults? What possibilities would arise if we focused the energy we waste complaining and repeatedly pointing out others' mistakes towards production and creating greater happiness and financial freedom through discovering soul purpose? What blessings are we failing to see because we focus more time and energy on the lack thereof? I challenge each of us to objectively ponder these questions, journal our responses, and identify ways to further focus on our financial independence.

| Book Review | Response #1 | Response #2 |

 This is the continuation of a series of responses to a review of Killing Sacred Cows by Helen Huntley, personal finance editor for the St. Petersburg Times. While she does her best to give a synopsis of the book without reading it entirely, at one point she says, “…the main purpose of the book seems to be to convince you to cash you’re your 401(k) -- [Garrett] doesn’t mind that you have to pay income tax and possibly a 10% penalty…”

I’ve already discussed what the main purpose of the book is, and now I want to talk about the 401(k) issue.

If any readers are taking from the book that Garrett is specifically recommending to them that they should liquidate their 401(k), we stress that this is not the case at all. While we do deal extensively with the dangers of qualified plans, we never once make the blanket recommendation that every individual should cash out of them.

In fact, to be true to the thesis of the book, there may be some for whom the advice we give is not a good fit at all based on the context of their individual circumstances. One aspect of the conventional financial planning industry that we take issue with is the practice of recommending products and strategies out of context.

There’s a significant difference between content and context. In this case, how we discuss the 401(k) is content; the context in which that content is discussed says that your financial decisions are unique to you and your situation. For some people, a 401(k) may be great; for others it may be useless. If people can overcome the fifteen dangers of a 401(k) that we outline on page 253 of the book, a 401(k) would be a perfectly suitable investment for them. For some, whole life insurance is a productive, valuable product; for others it would be a big mistake. For some, stock market investing is great; for others it is risky and destructive.

There Are No Risky Investments

One of the most important points of the book is that there are no inherently risky investments; just risky investors. It is individuals that determine the success or failure of any investment.

As Garrett says on page 150,

"What is risky to one person could be the safest investment in the world for another. Any time someone asks me questions such as, 'Is real estate risky?' or 'Isn't it risky to quit your job to start a business?' my answer is always, 'It depends.' These things certainly can be risky -- to some people -- but they can also be very wise and safe for others.

"I have friends who have done very well in real estate, and others who have lost big with real estate. The difference is that those who do well have more knowledge, they write better contracts, they know how to manage their properties, and they mitigate their risk by doing thorough due diligence on the people who use their properties. In addition, those who I've seen thrive with real estate happen to love working with real estate; it's in their Soul Purpose. The others have very little knowledge of real estate (most of the time they get into it only because they think it will make them a lot of money), they write poor contracts that open them up to great risk, they manage their properties poorly, and often these properties are damaged by renters the owners never checked out properly. The risk or lack thereof isn't in the real estate; it's in the people who invest in it."

So what should you do with your 401(k)? Quite simply, without knowing the context of your life, we don’t know. Garrett would never make such a direct recommendation without knowing the context of your life and he’s not trying to directly convince you to cash yours out in the book.

What You Should Invest In

Another criticism that Helen Huntley makes in her review is to say, “The only investments he endorses in the book, at least in the parts I read, are real estate and permanent life insurance.” Once again, the problem with this is that she speaks of content out of context.

Just as liquidating a 401(k) is never recommended for any particular individual, likewise real estate and permanent life insurance are never specifically endorsed. They are discussed at length, but only to provide examples and explain certain concepts. They would only be endorsed within the proper context.

The one investment that is directly recommended for every reader is an investment in oneself. As you’ll find on page 155,

“There’s one critical litmus test to perform on yourself whenever you are wondering what to invest in. The answer is always – without exception – to invest in yourself. If your human life value were developed enough and if developing it was your first priority, you would never need to ask what to invest in, because your path would be clear. The best investment you can ever make is to increase your human life value, or your ability to utilize your knowledge and abilities to create value in the world. Turn inward for personal improvement and value will flow outward to those around you.

“What this means is that you are your best investment. Not your 401(k), not your Roth IRA, not your mutual fund, not your house or your rental properties – YOU. If you want to mitigate your risk and enjoy high returns, then start doing everything you can to invest in yourself. Read books, go to school to gain new knowledge and learn new skills, attend educational seminars frequently, associate with people that you can learn from, take action and learn from your mistakes."

 | Book Review | Response #1 | Response #2 |

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It's official. Killing Sacred Cows just hit #3 on Amazon.com's bestseller list, just below Breaking Dawn by Stephenie Meyer and The Last Lecture by Randy Pausch. Furthermore, it is #1 in two categories: Popular Economics and Personal Finance, both of which are subcategories of Business and Investing.

When you click on the link above, be aware that Amazon's list is updated hourly, so the rankings fluctuate. We've mostly stayed in the top ten since yesterday (August 12).

THANK YOU SO MUCH to everyone who made this possible!  

Here are a few screenshots; I just thought it would be cool to document this.

 

 

 

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| Book Review | Response #1 |

In a recent review in the St. Petersburg Times, personal finance editor Helen Huntley writes, "[Killing Sacred Cows] makes some good points. I agree that you need to take responsibility for your own financial success and you should invest in yourself and your money-making potential. However, the main purpose of the book seems to be to convince you to cash out your 401(k) -- he doesn't mind that you have to pay income tax and possibly a 10% penalty -- and pay Gunderson to show you how to manage your money. If you 'apply' for his program and you have enough money, you just might be accepted!"

We appreciate this perspective because it brings out three valuable things to discuss and clarify: 1) The primary focus and main purpose of the book, 2) Garrett's position on what you should do with your 401(k), and 3) The purpose of Garrett's "program" in question (the Financial FastTrack process that qualified participants of the 401(k) Hoax Challenge experience) and the reason behind the application process.

This post will deal only with the first point, and the second two will be discussed in subsequent posts. And none of these posts are meant to single out Helen Huntley; we simply raise these points because they are common points, indicative of typical perceptions about the book and its message.

 

The Main Purpose of Killing Sacred Cows

While Mrs. Huntley graciously agrees with the book's focus on personal responsibility and investing in oneself, her perception of its main purpose is reversed; what she mentions as "good" points (personal responsibility/investing in oneself) are the main points, and what she states as the "main" point (detailing the risks with 401(k)s) was a good point taken out of context. It's an understandable mistake, especially when one hasn't read the entire book, as Helen admits in her review.

As stated in the Introduction (pg. xvi),

"The purpose of this book is to train your mind and help you to cultivate the ability to be able to see through the myths that limit wealth creation. If this is accomplished, you may well experience a productivity breakthrough on an unprecedented scale...

"My purpose isn't so much to identify and answer every myth for every reader as it is to just get readers thinking about the rhetoric, propaganda, and traditional 'logic' that we're fed through the financial media."

Wanting to give her the benefit of the doubt, Mrs. Huntley's remarks made me wonder if perhaps we don't emphasize enough personal responsibility, stewardship, investing in oneself, and Soul Purpose, and if we over-emphasize the problems with 401(k)s.

Not wanting to go on gut feelings and knee-jerk reactions -- as those who are entrenched in financial myths often do -- I took a scientific approach, did a lengthy and in-depth search of the book, and extracted the following data on the major concepts that we focus on. The appearances of the words that I highlight below were only counted if they were in the proper context. (In other words, I could have counted much more, but I wanted to be as objective and fair as possible.)

In the context that I speak of, the word "responsibility" appears 77 times in the book, with 22 uses of the variation "responsible." "Stewardship" is used 30 times; "steward" 20 times. We speak of "Soul Purpose" on 124 occasions throughout the book. And most importantly, 61 times we use variations of the word "invest" in the context of teaching that the best investment one can make is an investment in themselves through education. The total uses of each of these words and phrases in their proper context -- which together represent our primary focus -- comes to 334.

Constrast that to just 78 mentions of "401(k)s."

(I eliminated all occurences of these words and phrases that were not relevant to the actual content of the book, such as references in the table of contents or the index.)

Clearly, something went wrong with this reviewer's analysis, yet it provides an excellent opportunity to illustrate the power that financial myths can have over us -- when subject to the myths we see only what we want to see. We see the things that coincide with our current beliefs, and casually reject anything that challenges our beliefs. Since 401(k)s are so popular, anything that challenges them will stick out much more than the things with which we agree, or think we already know.

As we learn in the Introduction of Killing Sacred Cows (page x),

"It's human nature to relate things that we are unfamiliar with back to the things that we are already familiar with, or with the things that we think we know. But what if the things we think we know are false, or at least misguided? How can we make sense of new things when our frame of reference is distorted or not founded in truth? One of the most critical steps we can take toward financial freedom is to accept the possibility that what we though to be true may be completely false, and that there are infinite truths we have yet to learn."

The main purpose of Killing Sacred Cows is not to convince any individual reader to cash out their 401(k). In fact, such a direct exhortation is not even a purpose of the book. We completely agree with Helen Huntley that to make such a blanket recommendation -- without knowing the context of the lives of individual readers -- would be highly irresponsible and inappropriate.

If any of our readers have taken this to be the core message of the book, we stress that it was not our intention. Targeting the 401(k) was a way to highlight the importance of self-reliance, responsibility, and stewardship -- not to make a specific financial recommendation to readers.

While we do, quite strongly and in no uncertain terms, detail the inherent dangers of 401(k)s, qualified plans, and the accumulation theory of wealth creation, we never once recommend to any reader that they should liquidate their qualified plan. (This will be discussed in the next blog post.)

The main purpose and primary focus of Killing Sacred Cows is to teach that individuals must take personal responsibility for their prosperity, be wise stewards over their assets and resources, invest in themselves, and live their Soul Purpose. It is to teach people that they are their most important investment -- not products, techniques, or strategies. It is to teach that what happens within a person determines what happens in their external world. It is to detail universal, timeless principles of wealth creation. It is to teach that these things are far more important than -- and determine the success of -- financial products, techniques, and strategies.

This is contrary to much of the traditional financial services industry which teaches people that the right financial products are what matter. Such advisors often recommend products without knowing the full context of their client's lives. We're taught that just throwing money into mutual funds and qualified plans and letting them sit for 30 years -- without knowing what they're doing, where the money is going, who is managing it, how to control it, and how it's creating value in the marketplace -- is all that's needed to make people's retirement dreams come true.

Garrett's point is that people need to take a step back from that flawed approach, invest in themselves, consider every angle, know what they're doing before they invest, and invest based on a macroeconomic plan that takes every aspect of their financial situation into consideration. People must stop believing that financial products -- such as 401(k)s -- have intrinsic value and that people hold the only intrinsic value.

| Book Review | Response #1 |

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Our last blog post introduced a recent book review by Helen Huntley, the personal finance editor of the St. Petersburg Times.

This is the first response of a series.

 

Deception Vs. Value Creation

Helen begins her review by writing, “I don't ordinarily do book reviews, but I often read portions of the books that publishers send me. Sadly, quite a few of them are little more than thinly-veiled sales pitches for the author's business. One of the worst of these promotional books just came across my desk, Killing Sacred Cows: Overcoming the Financial Myths that are Destroying your Prosperity by Garrett B. Gunderson.”

She makes the implicit—and valuable—point that there are often very negative aspects of salesmanship which cause people to take faulty action and spend unnecessary money. There are many unscrupulous individuals that use deception to prey on naivety in order to make money.

We join with Helen in condemning this insidious practice.

Page 120 of Killing Sacred Cows has a long section on why deception is so destructive, including the following excerpt:

“[Money is the receipt that says that we have either created value for another person, deceived them into thinking we have, or coerced them into giving it to us anyway. Of course, deception and coercion destroy human life value, our own and that of the people whom we deceive or coerce…Deception and coercion are the opposite of freedom and lead to poverty, misery, and dishonesty.”

As we write in the book, the only moral way to make money is to create value for others, to give them a reason why they should value what you provide for them more than the money they give you (see pages 120-129). On page 39 we write, “…in a world of cause and effect, value creation is a cause, and money is an effect…Money is never manifested and exchanged until value is created, and thus is an expression of value creation.” We also give our definition of value, which is, “anything of worth or service that, when provided to another, creates joy for both parties.”

To be clear, the promotion of Garrett’s products and services throughout Killing Sacred Cows, such as the Producer Power Hour and the Freedom FastTrack, was never intended to be “thinly-veiled”—it is deliberate, calculated, and very transparent. For most non-fiction authors, the entire point of publishing a book is to establish their credibility in their particular niche and to market their businesses.

For example, Mark Victor Hansen and Robert G. Allen promote the Enlightened Wealth Institute through The One Minute Millionaire. Stephen Covey promotes Franklin Covey through The 7 Habits of Highly Effective People and others. T. Harv Eker promotes Peak Potentials Training through Secrets of the Millionaire Mind. Robert Kiyosaki promotes a wide array of products through his books. Michael Gerber promotes his entrepreneurial institute through The E-Myth. Seth Godin uses all of his books to promote his businesses such as Squidoo. Ken Blanchard promotes his consultation business through his books. Steven K. Scott promotes his mentoring programs through his book The Richest Man Who Ever Lived and others.

All of these authors are doing amazing, uplifting, and inspiring things in the world. They have much to offer beyond their books, and their books are an excellent way to market their value to society. With as much good as they are doing, it would be irresponsible of them to not market their products and services through their books.

If Garrett or any of the authors mentioned above are using their books to deceive people in order to make money, that would be worthy of a scathing review indeed. However, hundreds of testimonials from ecstatic clients attest to the fact that Garrett is creating value for others, not deceiving.

We warmly and openly invite anyone reading this to take advantage of the fabulous programs that Garrett has created to help you implement the principles you are learning in Killing Sacred Cows. No deception or coercion—we simply invite you to make the personal choice of whether or not they create value in your life.

An excellent place to start is with the Producer Power Hour Membership. In fact, we encourage you to click here to take advantage of our offer to receive one month of the membership for free. If you find that the membership does not create value for you, simply cancel your membership at any time.

Every person and business wants to and should profit from their efforts. In the absence of deception or coercion, profit is evidence of value creation—it is the hallmark of every successful and worthwhile individual and business. Furthermore, not only should every individual or company that creates value in the economy want to profit, but they also have a moral obligation to market their products and services as effectively as possible in order to reach and serve as many people as they can.

There's nothing "sad" about using a book as a sales pitch for one's business, provided that the business creates value rather than deceives or coerces. If a person is creating value for others--helping them to achieve more, be more, become more wealthy and fulfilled--then not only is it smart to use a book to promote their business, but it is also their duty to do everything in their power to reach as many people as possible. In this case it would be sad if an author created value for people in a book then did not provide further resources for readers to continue their education and tools for practical implementation.

Mrs. Huntley is right on the money if an author has deceitful intentions or if they are not creating value for others. Deceitful sales pitches are the worst kind, and many legitimate individuals, companies, products, and services are negatively impacted by those who perpetrate them, and we thank Mrs. Huntley for raising this valid point.

| Book Review | Response #2 |

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Helen Huntley, the personal finance editor for the St. Petersburg Times in Florida, recently gave a great review of Killing Sacred Cows that gives us an excellent opportunity to clarify the message of the book.

While she admits only reading parts of the book—and the review must therefore be understood in that context—she does make some good points that we’d like to respond to in the next series of blog posts.

The following is her review of the parts of the book that she read. Following this post, we will provide our responses.

Want some bad advice? Read this book

By Helen Huntley

"I don't ordinarily do book reviews, but I often read portions of the books that publishers send me. Sadly, quite a few of them are little more than thinly-veiled sales pitches for the author's business.

"One of the worst of these promotional books just came across my desk, "Killing Sacred Cows: Overcoming the Financial Myths that are Destroying your Prosperity" by Garrett B. Gunderson. It makes some good points. I agree that you need to take responsibility for your own financial success and you should invest in yourself and your money-making potential. However, the main purpose of the book seems to be to convince you to cash out your 401(k) -- he doesn't mind that you have to pay income tax and possibly a 10% penalty -- and pay Gunderson to show you how to manage your money. If you 'apply' for his program and you have enough money, you just might be accepted!

"The only investments he endorses in the book, at least in the parts I read, are real estate and permanent life insurance. He recommends buying as much insurance as possible. (Hmmm...I wonder who benefits if you buy more than you really need?) No tips here about ways to save on premiums. Instead, he trashes term insurance because it gets expensive if you keep it until you're in your 70s. Of course there is the small problem that term insurance is the only affordable way for most young families to get the amount of insurance they need. Any of them that try to follow his advice and buy permanent life insurance are highly likely to end up seriously underinsured. And I won't even bring up what happened to all those smart people who had bad timing investing in Florida real estate. Instead of losing part of your investment to the stock market downturn, you could have lost it all to the real estate market."

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I recently had an opportunity to apply the lessons that Garrett and I teach in Killing Sacred Cows.

I've been studying affiliate marketing lately to see if it is a viable opportunity with a solid value proposition. Online affiliate marketing means to market the products and services of others in order to earn a commission from the product creator.

On the surface it sounds like a great model--you don't even have to create your own products, all you have to do is market, and you can supposedly earn great money. However, the deeper I dug the more I realized that there are significant problems with the industry and individual practices. Mind you, there are undoubtedly ways to go about it that are ethical, legal, and aligned with Soul Purpose, yet from my intense research it appears that there are very few such cases.

So what were the problems I uncovered, and how can it apply to your own life?

1. Backwards Motivation. For most people, the primary motivation for getting into the business is to make money, not to create value. They go into it asking the question, "How can I make more money?" rather than "How can I better serve others?" or "What does the marketplace need that I can provide?"

If your primary motivation is to make money, you'll be chasing money for the rest of your life. Even if you end up making a lot, you'll live in scarcity because your primary concern is money, not value creation. You'll be plagued with the worry of losing it. You'll be less inclined to be generous. You'll attach more value to material things than to people.

2. Problematic Value Proposition. As Garrett and I write in Killing Sacred Cows, "A value proposition is simply the identification of how value is created for others through specific actions, investments, business proposals, etc. A good value proposition comes in the form of a very clear and concise statement that explains how value is being created and how it will be sustained...One excellent way to analyze opportunities and mitigate risk is to ask and answer the following five questions:
1. Is this in alignment with my passion and values?
2. Will it increase and/or utilize my human life value?
3. How will it benefit others?
4. How will it benefit me?
5. Is it based on sound economic principles?"

One could say that the value proposition of affiliate marketing is that it creates value for product sellers by increasing their reach and duplicating their efforts, while creating wealth for those willing to share their product. The problem comes when we take it a step further to ask if it's creating value for the ones paying for the entire process-the end buyers.

From what I can see, most affiliate marketers--including the creator of the methodology I studied, one of the most popular on the web--simply go to Clickbank , a broker of online products, choose a product that looks like it will sell, then promote it without knowing if it's actually benefitting end users. They're not even using the product themselves. The main things they study about the product are its commission rate and popularity, not its value to society and end users.

To be clear, I'm not saying that there are not great products out there that are in reality creating value for buyers. The problem is that affiliate marketers, those promoting the products, don't know for themselves if the products are valuable or not. They're not in it to create value or to identify a solid value proposition; they're in it to make money regardless of any such considerations.

3. Unethical Practices. There's one insidious practice that got my blood boiling. It's a common practice for affiliate marketers to identify three products in a particular niche, then create a "review" site, such as this one , showing the pros and cons of each. Again, it sounds like a potentially great service--end users can ostensibly benefit from the research performed by the marketers and choose the product that best fits their needs.

So what's the problem? Based on my research, it seems that most "reviewers" are rarely reviewing anything--they're making it all up and choosing three products that will pay them a good commission. If you're an affiliate marketer who performs solid research and actually purchases and uses the products you're reviewing, please don't take this personally. I believe that there are such out there. But after reading all of the materials from the most popular affiliate marketing promoter on the web, and reading his direct instructions of how to simply copy other reviewer's websites, I'm fairly certain that I'm on track with this.

Also, every user of Clickbank, the product broker I mentioned above, agrees to certain terms and conditions when they create an account. Agreeing to an online form is just like signing your name--your integrity is on the line. In the case of the company I researched, the creator of it admits outright that he is a liar and that his word doesn't count for much.

After describing a technique he promotes, he writes, "Technically, this is against Clickbank’s terms and conditions, but I know of plenty of affiliates who do it (many of whom make $300 and upwards per day – see if you can draw a causal link). I have only heard of a few people being told to stop offering bonuses by Clickbank, and I have never heard of a single case of an affiliate being banned for doing so. I do it myself, so that should tell you where I stand on the issue." Two pages later, after describing yet another deceitful technique, he says again, "Now once more, this is against Clickbank’s policies (and I have anecdotal evidence to suggest they dislike this more than the bonus offer), but I do again know of some $500/day affiliates who do it. I have tried it myself on two occasions with moderate success..."

In other words, as long as everyone else is doing it and as long as you don't get caught, it's all right. Anyone else see a problem with this?

Such practices are not built on solid economic principles and so they will always fail. There will undoubtedly be a few who make good money doing it, but most people will find nothing but heartache pursuing these types of businesses. And even those who do make money aren't truly prospering anyway. No amount of money is worth your self-respect and the talents that will be uncovered when you set out to serve others, talents that remain largely undiscovered if your primary concern is how to make more money.

Unless you're really creating value for others, serving them, providing them with what they really need in a principled fashion, you will never find prosperity. I'm not saying to stay away from affiliate marketing--I'm saying that if you're going to do it, then do it right. Actually research and use the products you're going to promote. Promote products that align with your passions and values, that aid you in living your Soul Purpose, and that contribute to a sustainable economy and society. Never, ever lie--even if no one else will ever find out.

Conclusion

Follow these four simple steps any time you are presented with a business opportunity to discover if it is the right thing to do:

1. Start by asking, "How can I serve?" and "What does the market need that I can provide?" as opposed to "How can I make more money?"

2. Identify the value proposition, and trace it back through every level down to the end user. Look beyond the hype and sift through your feelings of scarcity. How is the business/investment creating value for others, for the economy, and for society at large? Is it truly helping others, or just selling them? Do you personally know how it's helping others, or are you just believing the hype presented by the seller?

3. Never engage in unethical or illegal practices, no matter how many others are doing it. Keep your word. Live the spirit and the letter of all of your agreements. Be a person that others can trust and you will always prosper. You reap what you sow--reap lies and you will sow mistrust and eventual failure. Reap truth and honesty and you will sow trust, loyalty, and prosperity.

4. Never spend time, effort, and money on anything--no matter how much money you can make--that does not align with your passion, values, and Soul Purpose. Find what you love to do and do it in the service of others.

 

“I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor.” -Henry David Thoreau

In our last post we defined consumers and producers and made clear that the one choice to become a producer is the single most important factor in determining your prosperity.

Booker T. Washington was an extraordinary producer from whom we can learn many valuable lessons. He was born a slave in Virginia, was freed after the Civil War, then set out to become educated. He arrived at the Hampton Institute determined to gain admittance. This story is a perfect illustration of how a producer approaches life and its challenges.

In his autobiography he wrote, “I presented myself before the head teacher…After some hours had passed, the [she] said to me: ‘The adjoining recitation-room needs sweeping. Take the broom and sweep it.’ It occurred to me at once that here was my chance…I swept the recitation-room three times. Then I got a dusting-cloth and I dusted it four times. All the woodwork around the walls, every bench, table, and desk, I went over four times with my dusting-cloth.

"Besides, every piece of furniture had been moved and every closet and corner in the room had been thoroughly cleaned. I had the feeling that in a large measure my future depended upon the impression I made upon the teacher in the cleaning of that room.

"When I was through, I reported to the head teacher…She went into the room and inspected…When she was unable to find one bit of dirt on the floor, or a particle of dust on any of the furniture, she quietly remarked, ‘I guess you will do to enter this institution.’

"I was one of the happiest souls on earth. The sweeping of that room was my college examination, and never did any youth pass an examination for entrance into Harvard or Yale that gave him more genuine satisfaction. I have passed several examinations since then, but I have always felt that this was the best one I ever passed.”

What challenges do you face in your life? Are you approaching them as a consumer, or as a producer? As a victim, or as a hero?

“The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.” ť -Carlos Castaneda

Being a producer means finding ways to become empowered when you feel that your options are limited. It means finding a way to succeed when everyone around you sees nothing but defeat and discouragement. It means possessing and enduring and vibrant belief that everything will always work out as long as you are committed to creating as much value for others as possible.

Follow the example of Booker T. Washington in every aspect of your life. No matter what you're currently facing, approach it with a mindset of determination and a desire to serve others. An abundance of opportunity and wealth exists for those willing to persevere in spite of obstacles and criticism.

Click Here to See the Building Walkthrough Garrett Mentions in the Video

"Always make your contribution bigger than your reward." -Dan Sullivan

When it comes to your personal prosperity, one of the most important things you can learn and internalize is the critical difference between Consumers and Producers. The decision to become a Producer, no matter what life throws at you, will determine your prosperity more than any other factor.

Read the definitions below and identify areas in your life where you may be consuming more than you produce, and strive to reverse that. Furthermore, think of how your current Consumer mindset in those areas may be influenced by scarcity thinking, and strive to cultivate the abundance mindset instead.

Consumer: One who consumes more value than he or she produces. Because consumers focus on what they get instead of what they can give, they avoid responsibility, they depend on others for their happiness, and they rarely create real value.

Consumers operate in scarcity, so they view the world through eyes that see poverty and limitations. They think there isn’t enough to go around, so they should get what they can before it all runs out. They take and leave nothing in place of what they take.

They often feel victimized by other people and external circumstances when they don’t get what they think they should. They believe that material things, not people, have intrinsic value.

Because they feel entitled to everything that is given to them, they are poor stewards and allow their human life value to degenerate.

Security to consumers is based on things outside of themselves and their choices. It is anything and everything they can think of: the government, their bosses, their company, their parents or grandparents, their 401(k), etc.

When things go wrong, nothing is ever their fault—they place blame and avoid responsibility. Security to them is the expectation that someone somewhere will always take care of them and make things right somehow. They believe in luck and misfortune, not choice and accountability.

Consumer Condition: A worldview that emphasizes scarcity, win-lose transactions, fear, selfishness, dependence, ownership, accumulation, destruction, luck, and entitlement.

Producer: One who produces more value than he or she consumes. Producers are the responsible, innovative, and creative people who create all of the products and services that we buy and use.

They are more concerned with giving than with receiving. They practice enlightened self-interest, the belief that the way to bring ourselves the most happiness is to serve others.

They are happy, wealthy, and successful, or they are on their way to becoming so. Producers lift, bless, serve, and contribute to everything good in the world. Producers always leave things better than they found them, even if they weren’t responsible for the destruction that they fix.

Producers know that people, not material things, have intrinsic value. They love people and use material things to serve others. They operate in abundance, and they view the world through eyes that see limitless possibilities for value creation.

They are wise stewards over everything that they have been blessed with.

Producer Paradigm: A worldview that emphasizes abundance, win-win interactions, faith, service, interdependence, stewardship, utilization, creation, accountability, and value creation. 

“We have no more right to consume happiness without producing it than to consume wealth without producing it.”    -George Bernard Shaw

Scarcity Mindset: The belief that resources are limited, and the world is a stage for a zero-sum game of accumulation. In a zero-sum game, anything that another wins is no longer available to all others playing the game. Further, these winnings are not replaced or transformed into anything of equivalent or greater value that remains in the game, available to other players. In scarcity, ownership by another means the loss of opportunity for oneself.

When our actions are based on a scarcity mindset, we are acting on fear: fear that we won’t get our fair share, that somebody else will reap rewards that we won’t, or that we’ll have to fight tooth and nail against others to achieve the level of success or prosperity we desire. And this fear causes us to make irrational decisions (especially when it comes to our finances) that limit our potential rather than enhance it.

In a world of possible freedom, joy, abundance, and service, a scarcity mindset cripples us and aids us in seeing not much more than limitations, suffering, poverty, and selfishness.

Abundance Mindset: The belief that there are more than enough resources to fulfill the desires of all the people within a society. At the heart of abundance is a belief in human ingenuity and human value, and a dedication to applying as much of your own value and ingenuity as you can to improve your society and reap the rewards.

The abundance paradigm helps you see the possibility of and the value in win-win exchanges and transactions. People who are operating in abundance know that by serving the wants and needs of others, and thus creating happiness in the lives of others, they actually bring more happiness to themselves. The goal is to serve others, not to exploit or dominate them. They are able to serve wholeheartedly and completely because they know that by so doing, they aren’t in any way diminishing their own happiness; in fact, they are generating more happiness and success in their own lives.

In an abundance paradigm, we fulfill our needs and wants by helping others fulfill their own; transactions are always win-win. In abundance, all of our thoughts, words, emotions, and actions are motivated by contributing to our personal success and the success of others. In abundance, no one is jealous or envious of another’s money; there is infinite wealth to be created and put to use.