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"In this thought-provoking work, entrepreneur and inspirational speaker
Gunderson takes aim at the social brainwashing and financial planners
and institutions that are constricting Americans' financial freedom and
undermining their abilities to prosper with misguided and dangerous
advice. The author debunks various investment myths—offering a fresh
look at 401(k) fallacies—and false beliefs (high risk = high returns).
"In a book studded with anecdotes and historical tidbits, Gunderson
excels in his description of the prevalent psychological beliefs that
hinder success: the scarcity mindset in which financial success is
understood as a zero-sum game; the American equation of happiness with
prosperity; and the misconception that money holds power. In appeals
more befitting a self-help guide than financial primer, the author
argues that individuals need to embrace a mindset of self-reliance and
identify their Soul Purpose. In the vein of The Secret and the classic Think and Grow Rich,
Gunderson suggests that prosperity is a state of mind from which value
and wealth flow. Readers will find his assault on traditional financial
nostrums fresh, eye-opening and emboldening."
"What's a strength, fitness and nutrition expert doing reading this
book? Simple, I'm also a human who has struggled with 'the market,'
pondered how to plan for tomorrow, and longed for some straight answers
that make sense and I can trust.
"Low and behold, ask and thou shall receive, right? A friend was reading my book and he said, 'You've got to read Killing Sacred Cows. You and Garrett have a unique view and clarity on the world.'
"I thought sure... and then picked this book up and promptly
devoured every page. I resonate with the truth in this message, the
wisdom and insight. I can now see why I've struggled with so many
financial messages in the past. They were meant to appease me, to say
what I wanted to hear but not to help me gain real, lasting freedom.
"In chapter one of my last book I make the analogy: 'HEALTH is to
STRENGTH as MONEY is to WEALTH.' My desire is to break people free from
their false assumptions about health, get them out of the trap that
limits them and keeps them in a dance with disaster. Garrett's stance
on personal responsibility, on personal freedom and his passion for
busting down the doors that confine burns bright as the sun.
"I love this book. It has changed my life in an instant... that's
the power of real wisdom. Now that Garrett's got Financial Strength
covered, and I've got the mental/physical covered, I look forward to
finding the equivlient path to freedom in a few other areas... and
perhaps all will be good, strong and free in this wild world after all."
John C. Oconnor, Certified Financial Planner, Santa Monica, California
"As a long-time Certified Financial Planner I was shocked and
disbelieving with the sort of information that Garrett Gunderson lays
out so well in his book, Killing Sacred Cows. When you have spent
over twenty years in the financial services world and a different or
supposedly better approach to financial planning comes out I was and
most advisor's are naturally very skeptical. The claims of the approach
that Garrett advocates just seemed to me to be 'too good to be true.'
"After a great deal of rigorous research I have had to acknowledge that what Garrett says is actually very solid.
"The most upsetting thing for me as a CFP was the realization that
so many of my clients have been misled by me using the standard
financial planning approaches that most all of my fellow professionals
also use or misuse.
"Garrett Gunderson has put this bigger picture (holistic) economics
based approach into such a well written and totally solid book that is
easy to read and more importantly it is easy for normal people to begin
to see beyond the standard financial planning BS that is being taught
to everyone.
"You can not help but be a much more wise and aware steward of your
precious life resources (money, time, attention, energy...etc) by
picking up a copy of Garrett's excellent book as
soon as you can."
Neil Bryce, CEO of Bryce Media, Arizona
"Mr. Gunderson, I have to give you credit for going where few people
dare......to face society and go the opposite way because of the myths
that are being taught to us. You are a true American hero! Way to go!
Thanks for giving me hope for our nations future."
J. Reid
"There are books you read and you wonder how you could have lived
without their wisdom prior to reading. They are the same ones that you
wish you would have read sooner. For me, Killing Sacred Cows is
definitely one of those rare books.
"The philosophies & perspectives in Killing Sacred Cows have
completely changed me, my family and the direction we are taking our
lives. It has challenged me to view every decision I make (financially,
mentally, with my family, spiritually & physically) from a much
different and better place. I was once told that the quality of your
life is in direct correlation to the quality of the questions you ask
yourself. Garrett's book challenges its reader to answer and ponder
some of the most insightful questions I have ever come across.
"What I enjoyed most about the book was that I thought I was sitting
down to read a book that was "only" about personal finance, which would
normally bore me to tears. Instead I found that with each page came
amazing insight and ideas for every aspect of my life, including my
finances. The reason a book on finances challenged me to look at all
aspects of my life is due to the fact that Garrett argues, which I
believe to be his most powerful lesson, that finances and personal
wealth are not beyond you as a being, but an extended realization of
you. Under that assumption, the book challenges you, rather than the
products you choose to invest. Now that I have completed the book, my
mornings ritual is to utilize the book as a way to get my mind going in
the most productive direction possible by reading small excerpts from
each of the chapters."
Chris Miles, Financial Advisor, Highland, UT
"Garrett directly addresses what is weak in the financial world - too
much strategy with nothing to make the strategy really work. Garrett
teaches what are the hidden secrets to making strategies really work.
This current version is much more insightful with numbers, facts,
charts, etc. that doesn't just 'tell' you the problem, but shows you
and gives hope that one can break the social norms, live a life of
purpose, and create wealth more quickly and safely than what
traditional advice offers. I highly recommend this to anyone looking to
try something that really works."
B. Talbot
"This book is better than Rich Dad, Poor Dad. It is full of solid financial advice and will be useful for a
long time. It is different than Rich Dad but better yet a good
compliment to it."
David Suckey, Principal of C&A Financial Group, New Jersey
"In a time when our shaky economy is exposing so many people to the
danger of running out of money prematurely and their fear of being
unable to retire is constantly growing, Killing Sacred Cows is a much needed, fresh approach to finding true happiness. Gunderson shatters
antiquated financial fallacies and presents us with the revelation of
how our passion and purpose in life is the driving force behind what
makes us most prosperous. Do yourself a favor and read this book as
quickly as you can. You really can't afford to miss this one."
Ryan Bradshaw, Utah
"I never really thought about my beliefs as 'Sacred Cows.' This book
helped me to open my eyes and see many of my personal sacred cows that
have been holding me back. I have read Rich Dad, Poor Dad, and many
other finance books. They have been very helpful, but I think that Killing Sacred Cows is one of the best. Garrett Gunderson is
insightful, and shares many good examples.
"Seeing blindspots, myths, and Sacred Cows for what they are is important, and this book helped me to do just that."
Jason Byrne, Boulder, Colorado
"I was raised in an upper middle class, entrepreneurial household.
Financial and business topics were a regular dinner table topic. I went
to a Top 20 business school. I ran a 250 person company. I started 3
successful companies. I was a pretty financially savvy guy.
"So I thought.
"What I learned in Killing Sacred Cows, and my subsequent research
to confirm what I learned, 'unlearned' 36 years of false financial
programming. And my financial results since I read the book have been
incredible. And I am living a happier, richer, and more financially
prosperous life as a result of what I learned in Killing Sacred Cows.
"Killing Sacred Cows has been just as important to my Financial Awakening as Rich Dad, Poor Dad was. It's that good."
Ben Curtis
"I personally believe our financial education system is flawed. Not only
are most people never taught principles on personal finance and money,
but most of what is taught is designed to line the pockets of banks and
institutions thus only perpetuating the fallacies believed by the
majority. No matter who you are, what you do for a living, or where you
want to end up in life, this book can have a huge impact on you and
your life. I appreciate the content and approach of this book and would
recommend it to anyone and everyone."
Wes Bridel, Austin, Texas
"This is a fantastic book. The concepts taught here have helped me to
transform my own personal financial life as well as influencing those
around me to have similar breakthroughs. This book helps you to clearly
see that many of the 'truths' we have always accepted as reality are in
fact hindering us from having the lives we dream of. I recommend this
book to everyone!"
G. Nelson
"Killing Sacred Cows has created a major paradigm shift and personal
perspective in the way that I view my finances and my financial goals
in life. Coming from the financial services field and experience, I
have found the concepts, ideas and application of these principles
shared in this book have taken my own professional career and my own
personal finances to a whole new level. It has allowed me to 'think
outside the box' that has been created in the financial services
industry. I now see new ideas and concepts that have not only helped my
clients to achieve and enjoy their lives more but has for me as well. I
highly recommend this book to all those that want more abundance in
their lives."
Ian Atzet, Seattle, Washington
"Mr. Gunderson describes each of the most common financial strategies in
such a unique and insightful way. Each topic is presented then
deconstructed to illustrate their illogical basis and destructive
results. As the reader, I was left empowered and inspired while
reconsidering my personal abilities and potential for success."
Gregory Blackbourn, Salt Lake City, Utah
"Killing Sacred Cows challenges the traditional belief pattern that to
many people subscribe to in the nation. This book has helped me, my
wife, my oldest son (10) who is learning about the fallacies in
traditional mindsets at a very young age, and to hundreds of my clients
who have opened up new opportunities in their lives because of the new
truth discovered in the book. This is a must read for anyone that wants
to live their soul purpose and live the happiest life possible."
Brandon Fry, Spanish Fork, Utah
"I was truly amazed with the clarity this book delivered to me about the
financial myths we all have been living by. I was not aware that I was
so mislead or ignorant to the true ways wealth is created. I would
recommend this book to everyone who cares about their personal well
being, wealth and prosperity!"
Dale Clarke, Utah
"I personally had the privilege to meet Garrett Gunderson in 2005, which
led to major transformation in my life. I have highly anticipated the
launch of the book, Killing Sacred Cows, and now that it is out I have
personally purchased 50 books to give to family & friends. Not
since Robert Kiyosaki released the book Rich Dad, Poor Dad has such a
powerful financial book been released to the American public. I highly
endorse this book, which teaches the importance of stewardship,
responsibility, velocity of money, and powerful principles that govern
the creation of wealth."
Robert Fogg, Utah
"Killing Sacred Cows is the most powerful financial book I have read and
it sets the stage to a productive life both personally and financially.
Learn how to empower your personal economy by becoming aware of
destructive myths that are perpetuated through traditional resources
and the financial media. Not only will you learn how to overcome these
myths, you will learn how to live life again. This book is a breath of
fresh air and gives hope for a new productive and value creating
society."
R. DeHart
"This is the best financial book I have ever read. It gives it to you straight. I was surprised by how insightful
it is. It's full of explanations and practical advice about the world
of personal finance that I've never read anywhere else. This is the
kind of book that I'm sure a lot of financial institutions hope no one
reads, because it clearly exposes popular investment/saving strategies
that don't actually work. I wish I would have read this 10 years ago
because it would have saved me a lot of time and money. Read it, and
then have everyone you care about read it."
John Suckey, New Jersey
"Killing Sacred Cows is not only an amazing and powerful financial book;
it is an amazing and powerful book - period! Garrett Gunderson's
clarity and approach to true wealth, prosperity and purposefulness is
empowering. As a financial planner and wealth management strategist, I
never expected to find such a fresh, hopeful and unique approach to
finding your 'Soul Purpose' in life. Killing Sacred Cows is a definite
must-read for anyone wanting to fulfill their dream of creating a
richer life than they ever imagined, both financially and personally."
Spencer Clements, Utah
"Killing Sacred Cows has allowed me to see clearly why I
was believing incorrect societal myths. The book opened my
eyes to a deeper level of truth that allowed me to question why I thought the
way I did, and in a non-offensive way showed me the reality that had always
existed that I did not allow myself to see.
"Reading, understanding, and following the principles found in
Killing Sacred Cows is a guarantee for the ultimate
in financial freedom, and the utmost fulfillment in life."
Joneric Bohman, Utah
"Killing Sacred Cows has helped
me to see the lies perpetuated in our society about money. It has
clarified for me the difference between currency and money. This book has
helped me to question my assumptions about money in an empowering way, it
enlightened my understanding with very pragmatic reasoning in order for me, or
anyone, to live a better life."
Sarah Hoopes, Utah
"Reading Killing Sacred Cows has been a neat
experience. There were things I didn't know about the finances of America and
there were things that I knew, but they were writen in a different perspective,
therefore I looked at them differently, which made a world of difference.
"Instead of limiting yourself by choosing solutions for your
problems, look at the problem and put yourself in a place with God where you
can be a part of the solution! Be the resource and don't set limits, trust that
you are infinite and draw on that.
"Thank you for changing my mind's eye. I
am focusing better and seeing further. It is easier to see things in
spirit."
Jo Ana Starr, Director of NEIH.com
"I used to work in financial services; I left because I didn't believe
in the concepts we were trained to share with others. Investing all of
your extra cash in high risk/potentially high return instruments in
response to your fear of being poor in the future frequently robs
people of the fullest present moment that's possible.
"The author shares with the reader a different way of looking at day
to day finances, retirement planning, and general investing. His
approach allows for investing without that quake of fear in your
stomach every time you open the financial section of your newspaper.
"This book fills an important gap in the financial planning/get rich
sooner than later book section you'll find in all the bookstores. It
presents an open-hearted, sensible, fearless approach to money and its
long term accumulation that will strike a lot of people as the right
way to go.
"Mr. Gunderson's success is a testament to the methods he shares here. This book is highly recommended."
Mr. Hooper, Sandy, Utah
"I was raised in a 'traditional' financial and economic mindset that
essentially got me nowhere. Reading Garrett's book really opened my
eyes as to how these traditional financial myths were undermining my
family's prosperity. Reading this book and working with Garrett's
company has changed my life and I now have systems in place to ensure
that I am controlling my life and finances instead of the other way
around. Highly recommended reading!"
Angel Shelburne, Los Angeles, California
"This is the most important book on financial health and wealth that you could read this year! Filled with recession-proof advice, this is the right advice at the right time.
"What if you could have it all and live the life you've always wanted now?
What if you and your spouse could be on the same page about your financial future?
Garrett Gunderson provides the right kind of message that resonates
with our family and we look forward to learning more from this
insightful author.
"Killing Sacred Cows is an easy to follow, common sense road map to live in abundance now!!"
Dan Ralphs, Cedar City, Utah
"This book shattered my preconceived notions and is a must read for...well everyone! This will challenge the
perceptions that keep you poor, at least it did for me! Enjoy this well-written and insightful book!"
"This real world book, broken neatly into ten sections, outlines the
major mistakes our society makes with its money and why people aren't
getting ahead financially by doing what their parents suggested they
do. Additionally, it really gets you thinking about what potential lies
ahead if you make your money work for you today (not waiting and hoping
it works for you tomorrow). As a financial planner w/ 20 years
experience I recommend this to each of our clients with gratitude that
Garrett has put this good thinking on paper."
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