Killing Sacred Cows Blog

The following are tips that one can do to increase cash flow and identify resources more productively to be applied towards your economic well-being and/or Soul Purpose.  Remember, that one's perspective is more important than just going through the motions. The key is discipline to be productive with the money freed up rather than spending it on consumptive or destructive items. Each of these points can be utilized to recapture lost dollars, but can also be abused in a way that could lead to financial misery.

 1. Track income and expenses and eliminate expenses that are destructive to your human life value and Soul Purpose.  This could include overdraft charges, excessively eating out, monthly charges for memberships that aren't being utilized, etc.

 2. Look to getting some food items by finding deals from local "grocery gurus."  Warning - do not just buy things because they are on sale. However, if you are going to purchase certain items anyway, then see if you can capitalize on special sales. For those in Utah, the web link for weekly specials is http://www.pinchingyourpennies.com/forums/forumdisplay.php?f=62 (Yes, I do think the name of the website is very ironic considering the conversation).

 3. Increase tax exemptions.  If you receive a tax return each year, increase exemptions to receive it on a monthly basis rather than yearly. Consult with your tax accountant to know what number is optimal.

 4. Temporarily pay minimum payments on credit cards and other loans.  If you are making extra principal payments or anything beyond the minimum payments, identify that as a resource. If you do not know what else could be more productive than paying down high interest credit cards, then please put it towards your credit card payments.  If you are paying extra on your loans, be willing to question if that is the highest utility of your dollars.

 5. Consider stopping contributions to 401(k)'s and IRA's.  This may be an obvious choice considering the volatility of the markets. Most would have been better in money market accounts over the last few years, if not the last 10 years.

 6. Sell off any unutilized assets.  This may be time to clean your clutter and get rid of things that are only taking space but providing no utility in your life. Look to sell these off or donate to increase tax exemptions.

 7. Get rid of duplicate insurances.  If you have life insurance tied to certain loans, it will likely be more cost efficient to get an individual term policy. Most life insurance offered through banks or credit unions are expensive for the coverage and benefit the banks more than the client.

 8. Consolidate, refinance, or negotiate lower interest rates on loans.  Many of us can call our credit card companies and ask if they will lower the current interest rates on credit cards or other loans. Try it!  You may be surprised.

For more details and podcasts on the subject, go to the Fire Your Financial Adviser website.

How To Influence the External Economy With Internal Decisions

Every expert in America agrees that our economy is under serious strain. We even hear speculation that the U.S. is headed for another Great Depression. The government bailout of Fannie Mae and Freddie Mac will cost taxpayers $5.3 trillion. The proposed $700 billion bailout of other notable financial firms is a Band-aid approach to a gaping-wound quandary.

So what is the long-term solution? Does the current crisis represent the end of America as we know it? What can you do to contribute to a more secure and prosperous economy? Is it possible for you to prosper in economic downturns?

The first step to identifying solutions is to accurately diagnose the problem. While the reasons are diverse, our current predicament is the product of three primary factors, on three different levels: 1) the government manipulates the economy with the money supply, creating artificial demand and warping natural market forces, 2) corporations have been guided by shortsighted greed, and 3) average Americans consume more than they produce.

Since corporate behavior and government policy represent individual action, the only long-term solution to America’s economic woes is for individuals to be the change they wish to see in the world; to focus more on their internal economy than on the external economy.

Internal v. External Economy

The external economy represents everything outside of you: GDP, the Federal Reserve, international trade, supply and demand, manufacturing, etc. Your internal economy is the sum total of the value you offer to others minus the factors that limit your production. It is your human life value—your knowledge, skills, abilities, relationships, confidence, etc. It is what happens within you that determines your material and spiritual prosperity, or lack thereof.

Our pressing crisis hasn’t happened in a vacuum; it’s the result of a steady shift in culture, based on personal, internal decisions. We can blame the government and corporations all we want, but government agents and corporate executives are common Americans like you and I, doing common things. There’s little you and I can do to influence government policy during this crisis, but there’s an infinite number of things we can do to ensure security and prosperity regardless of what happens in the external economy.

Do you want to learn and grow, or complain and wallow in the misery? If you choose the former, then it’s time to grow your internal economy. But how, exactly, is this done? Your personal economy will be strengthened and vitalized by living the following five principles:

1. Entitlement is the enemy of prosperity.

Stop waiting for someone else to solve your problems and give you economic security. Contrary to New Deal lies and cradle-to-the-grave propaganda, the only things you’re entitled to are life, liberty, private property, and the pursuit of happiness. The government owes you nothing but the protection of your unalienable rights. Corporations can give and take benefits as they please.

Your suffering during hard economic times will be directly proportionate to the degree to which you feel entitled to “security” and benefits from any person or institution. You’re entitled to the fruits of your own labor and ingenuity—nothing more or less. Don’t abdicate your responsibility to prosper to funds that you don’t understand, investments that you can’t control and that are not collateralized, and managers that you don’t know. Take full responsibility for your money and your life.

2. Produce more than you consume.

The average American—while complaining about the federal budget deficit—spends more than $1.20 for every dollar that he earns. Contrary to the crippling myth that “consumer spending drives the economy,” production drives the economy. Production—creating value for others in a way that they compensate you for it—is what gives any individual or entity the ability to consume.

You can’t control government spending. But you can control your own. Spend less than you earn. Never, ever borrow to consume. Pay off consumer debt as fast as you are able. Cut up your credit cards if that’s what it takes. Increase your production through education, better marketing, a career change, etc. Save and invest ten percent of your income. Do whatever it takes to ensure that your home economy produces more than it consumes; this is the best way to fight inflation.

3. Value creation comes before desire fulfillment.

Who has more money—you, or other people? Obviously, other people. How can you get others to give you money? By providing something to them that they value more than their money. Greed and selfishness are at the basis of so many of our current problems. The wise understand that they can only get what they want by first focusing on what other people want; they are still self-interested, but they are not selfish.

What do you have to offer that other people want? What suffering exists in the world that you have the ability to alleviate? What do other people need and how can you provide it efficiently? Dollars follow value—creating value for others is the only legitimate way to meet your own needs.

4. Integrity is worth its weight in gold.

Corporate executives are being caught in lies like flies to honey. But what about you? Are you going to unfairly take advantage of others in the name of “Everyone else is doing it?” Or will you take the road less traveled and be a person of your word, a person who others can trust in and rely upon? Does your private life reflect your core values?

When times are hard, people look for stability. Integrity provides stability of character, drawing others toward you. Integrity alone is a magnetic marketing tool and will boost your ability to influence and serve others, and therefore profit in spite of crises.

5. Find and live your Soul Purpose.

Soul Purpose is your unique set of talents, abilities, values, and passions applied productively and effectively, making tremendous impact upon the world and bringing the highest levels of joy and fulfillment to you and everyone you touch.

You were born for something wonderful. Are you doing it? Do you love to get up every morning? Are you energized by your career? Does it continually stretch you to achieve your fullest potential? Are is it time for you to choose something different?

Prosperity is much more than dollars, investment accounts, and toys; it’s the internal joy that you experience by applying your best work to pressing problems. Soul Purpose is the best long-term investment.Find what you were born to do and do it—your prosperity will increase exponentially.   


The problems we face are big—which means that there’s now more opportunity than ever to create value by alleviating suffering. Big problems require bigger solutions, and bigger solutions pay bigger dividends. The positive side of the financial meltdown is increased awareness; there is now enough pain for us to course-correct and overcome the economic myths of the last century.

The solution isn’t to elect new leaders any more than changing drivers on a broken car makes the car run better. The solution is for common Americans to reform the economy from the inside out by eliminating the entitlement mentality, producing more than we consume, creating value for others, developing impeccable integrity, and living Soul Purpose. If you don’t know what to invest in—especially during hard economic times—your best bet is to invest in yourself through education. After all, the external economy is nothing but a reflection of the aggregate of internal economies.

Our last blog post introduced a recent book review by Helen Huntley, the personal finance editor of the St. Petersburg Times.

This is the first response of a series.

 

Deception Vs. Value Creation

Helen begins her review by writing, “I don't ordinarily do book reviews, but I often read portions of the books that publishers send me. Sadly, quite a few of them are little more than thinly-veiled sales pitches for the author's business. One of the worst of these promotional books just came across my desk, Killing Sacred Cows: Overcoming the Financial Myths that are Destroying your Prosperity by Garrett B. Gunderson.”

She makes the implicit—and valuable—point that there are often very negative aspects of salesmanship which cause people to take faulty action and spend unnecessary money. There are many unscrupulous individuals that use deception to prey on naivety in order to make money.

We join with Helen in condemning this insidious practice.

Page 120 of Killing Sacred Cows has a long section on why deception is so destructive, including the following excerpt:

“[Money is the receipt that says that we have either created value for another person, deceived them into thinking we have, or coerced them into giving it to us anyway. Of course, deception and coercion destroy human life value, our own and that of the people whom we deceive or coerce…Deception and coercion are the opposite of freedom and lead to poverty, misery, and dishonesty.”

As we write in the book, the only moral way to make money is to create value for others, to give them a reason why they should value what you provide for them more than the money they give you (see pages 120-129). On page 39 we write, “…in a world of cause and effect, value creation is a cause, and money is an effect…Money is never manifested and exchanged until value is created, and thus is an expression of value creation.” We also give our definition of value, which is, “anything of worth or service that, when provided to another, creates joy for both parties.”

To be clear, the promotion of Garrett’s products and services throughout Killing Sacred Cows, such as the Producer Power Hour and the Freedom FastTrack, was never intended to be “thinly-veiled”—it is deliberate, calculated, and very transparent. For most non-fiction authors, the entire point of publishing a book is to establish their credibility in their particular niche and to market their businesses.

For example, Mark Victor Hansen and Robert G. Allen promote the Enlightened Wealth Institute through The One Minute Millionaire. Stephen Covey promotes Franklin Covey through The 7 Habits of Highly Effective People and others. T. Harv Eker promotes Peak Potentials Training through Secrets of the Millionaire Mind. Robert Kiyosaki promotes a wide array of products through his books. Michael Gerber promotes his entrepreneurial institute through The E-Myth. Seth Godin uses all of his books to promote his businesses such as Squidoo. Ken Blanchard promotes his consultation business through his books. Steven K. Scott promotes his mentoring programs through his book The Richest Man Who Ever Lived and others.

All of these authors are doing amazing, uplifting, and inspiring things in the world. They have much to offer beyond their books, and their books are an excellent way to market their value to society. With as much good as they are doing, it would be irresponsible of them to not market their products and services through their books.

If Garrett or any of the authors mentioned above are using their books to deceive people in order to make money, that would be worthy of a scathing review indeed. However, hundreds of testimonials from ecstatic clients attest to the fact that Garrett is creating value for others, not deceiving.

We warmly and openly invite anyone reading this to take advantage of the fabulous programs that Garrett has created to help you implement the principles you are learning in Killing Sacred Cows. No deception or coercion—we simply invite you to make the personal choice of whether or not they create value in your life.

An excellent place to start is with the Producer Power Hour Membership. In fact, we encourage you to click here to take advantage of our offer to receive one month of the membership for free. If you find that the membership does not create value for you, simply cancel your membership at any time.

Every person and business wants to and should profit from their efforts. In the absence of deception or coercion, profit is evidence of value creation—it is the hallmark of every successful and worthwhile individual and business. Furthermore, not only should every individual or company that creates value in the economy want to profit, but they also have a moral obligation to market their products and services as effectively as possible in order to reach and serve as many people as they can.

There's nothing "sad" about using a book as a sales pitch for one's business, provided that the business creates value rather than deceives or coerces. If a person is creating value for others--helping them to achieve more, be more, become more wealthy and fulfilled--then not only is it smart to use a book to promote their business, but it is also their duty to do everything in their power to reach as many people as possible. In this case it would be sad if an author created value for people in a book then did not provide further resources for readers to continue their education and tools for practical implementation.

Mrs. Huntley is right on the money if an author has deceitful intentions or if they are not creating value for others. Deceitful sales pitches are the worst kind, and many legitimate individuals, companies, products, and services are negatively impacted by those who perpetrate them, and we thank Mrs. Huntley for raising this valid point.

| Book Review | Response #2 |

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Click Here to See the Building Walkthrough Garrett Mentions in the Video

In the past few years, hundreds of people have invested home equity, only to lose it all and get into serious financial trouble. With this in mind, here are five reasons why you should not invest your home equity. Avoiding these five pitfalls will prepare you to safely maximize the productivity of all your financial resources, including home equity.

Reason #1: Personal Consumption

If you’re going to use any of your home equity to purchase items of personal consumption, do not touch it. This is the single most prevalent and damaging pitfall with this strategy. Consumption is anything you spend money on that does not directly return money to you, such as clothes, food, vacations, jewelry, cars, boats, etc.

Consumption must be sustained by production, which means creating value for others in such a way that value is returned to you. When your consumption exceeds your production, the only logical outcome is insolvency and eventual bankruptcy.

The Solution: The wealthy never use their assets to consume—they only consume the profits generated by their assets. Only access home equity to produce and invest in things that will generate returns. Your home equity is your golden goose. Don’t kill it by consuming it—use it wisely to enjoy the golden eggs it can produce.

Reason #2: Lack of Knowledge & Chasing High Returns

With home appreciation rising in double-digits, banks giving loans liberally, and people having access to investments promising high returns, the exuberance of many so-called investors in the past few years has only been exceeded by their lack of knowledge.

People were putting money into investments that they knew very little about, they had no idea where the money went, they had no idea how to control the investment, and were doing so simply because they were receiving high returns. That is until it all came crashing down.

The Solution: If you don’t know where your money is going, what it’s doing, how it’s creating value, what your exit strategy will be, what the tax consequences are, and how you can recover if it’s lost, don’t do it. Also, if your primary reason for wanting to invest in something is to make money, don’t do it. Only invest in things that reflect your knowledge, abilities, expertise, and passions.

Reason #3: Unsafe Investments

Not only have many people been ignorant about the investments in which they have invested their home equity, but also many of the investments themselves have made very little economic sense. The investments didn’t have clear value propositions (they weren’t creating real value in the marketplace), they weren’t collateralized (or backed by hard assets such as real estate), they were speculative, they were based on artificial demand, and they had poor or no exit strategies.

The Solution: Here are just a few things to consider with any investment: Is there a real demand for this investment? Is there a clear value proposition? Is it legal? Is it ethical and moral? Is it collateralized? How well can you control the terms? Do you have the opportunity to contribute to its success in meaningful ways, or are you contributing money alone? What are the tax consequences? Can you create a foolproof exit strategy? Is the investment self-sustaining, or does it require ongoing capital contributions from outside sources? How soon will it create cash flow? Do you know the people involved? Do they have an established track record of trustworthiness and success?

If you can’t answer any of these questions satisfactorily, then either stay away from the investment or provide viable solutions for any troublesome aspects.

Reason #4: Investments Removed From Soul Purpose

Soul Purpose, as taught by Steve D'Annunzio, is the combination of your inborn abilities, talents, and passions and that provide a natural direction for your most fulfilling life. It is your greatest purpose for being on the Earth—the mission you were born for.

Every thought and action leads you either closer to living your Soul Purpose, or further away from it. Few people invest in things that align with their Soul Purpose because they get sidetracked chasing high returns. Investing out of alignment with Soul Purpose inevitably leads to mediocrity at best, and failure at worst.

The Solution: What are you great at doing ? What things are you naturally drawn to? What are your dreams? What is your vision of your best self? What things increase your energy ? These are the only things you should be investing money into. For example, if you have a passion for real estate, invest in real estate. If your passion is philanthropy, start a non-profit or contribute to an existing one. If you love cooking and entrepreneurship, maybe starting a restaurant makes sense.

Creating portfolio income is hard work, and the only way you’ll endure challenges is if what you’re doing is an expression of your Soul Purpose. The best investment is an investment in yourself and your Soul Purpose through education. Education will help you develop your Soul Purpose and bring it to the marketplace practically and meaningfully.

Reason #5: Learning the Wrong Lessons

If your investment fails, what’s the lesson you’re going to learn? For most, the answer doesn’t go further than, “I knew I shouldn’t have done that!” This type of thinking is disempowering and leads people to avoid future action. They learn to stay away from investing, rather than learning how to manage it better.

The Solution: No matter how well you mitigate risk, in a dynamic world things will inevitably go differently than you anticipate. Commit now to learning the right lessons when things go wrong. Learn what things you can change about yourself and your approach to increase your safety, returns, and success. Unfortunate events present amazing opportunities to become more confident with your investments, rather than cynical and distrustful.

Conclusion

Investing your home equity can be one of the riskiest strategies if you do so for personal consumption, to put money into things you know little about in order to chase high returns, to invest in inherently risky investments, to invest in anything removed from your Soul Purpose, or if you will learn the wrong lessons when unexpected events occur.

However, it can also be a powerful strategy that will help you unlock your financial potential. To do so requires that you never borrow money to consume, you always have a good understanding of your investments and never invest to make money primarily, your investments make good economic sense and your risk is mitigated well, you only invest in things that align with your Soul Purpose, and you commit to learning the right lessons when you encounter setbacks and difficulties.